The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Dear Bill
Agency: Go Welsh / Lancaster
Client: Society of Design
Category: Typography in Design / Single
Points: 50.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Interactive Advertising / Other Interactive Media - Campaign
Points: 50.0
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target
Category: Out Of Home / Single
Points: 25.0
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z
Category: Out Of Home / Campaign
Points: 25.0
Dos Equis Radio
Agency: Euro RSCG New York / New York
Client: Dos Equis
Category: Consumer Radio / Campaign
Points: 25.0
Questions
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 25.0
Old Spice NFL
Agency: Radical Media / New York
Client: Old Spice
Category: Consumer Television / Commercials of var. length - Campaign
Points: 25.0
REPLAY Season 2
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade
Category: Branded Content / Single
Points: 25.0
The Force
Agency: Deutsch LA / Los Angeles
Client: Volkswagen
Category: Non-Broadcast / Single
Points: 25.0
Devin & Glenn
Agency: Saatchi & Saatchi / New York
Client: Opposition to Prop 8
Category: Non-Broadcast / Single
Points: 25.0
Chrome Speed Tests
Agency: BBH/New York and Google Creative Lab
Client: Google
Category: Non-Broadcast / Campaign
Points: 25.0
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z
Category: Innovation in Advertising / Campaign
Points: 25.0
GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade
Category: Innovation in Advertising / Campaign
Points: 25.0
Metallic Ink Underclothes
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear
Category: Innovation in Advertising / Campaign
Points: 25.0
Smell Like a Man, Man
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Experiential Advertising / Single
Points: 25.0
Obeetee Logo
Agency: Sandstrom Partners / Portland
Client: Obeetee Pvt Ltd
Category: Branding / Logo/Trademark Design - Single Only
Points: 25.0
Bold
Agency: BBDO / New York
Client: Diageo/Guinness
Category: Collateral Design / Posters - Single
Points: 25.0
The Cosmopolitan Digital Experience
Agency: Digital Kitchen / Chicago
Client: The Cosmopolitan Hotel of Las Vegas
Category: Spatial Design / Indoor Spaces
Points: 25.0
The Snowflake & The Bubble
Agency: iris / New York
Client: Saks Fifth Avenue
Category: Outdoor Design / Single
Points: 25.0
MTV Redesign
Agency: MTV Networks / New York
Client: MTV
Category: Broadcast Design / Campaign
Points: 25.0
Burma
Agency: JWT / New York
Client: Human Rights Watch
Category: Public Service / Outdoor and Posters - Single
Points: 25.0
Metallic Ink Underclothes
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear
Category: Industrial Design/Product Design / Campaign
Points: 25.0
Dear Bill
Agency: Go Welsh / Lancaster
Client: Society of Design
Category: Typography in Design / Single
Points: 25.0
Sienna Swagger Wagon Music Video
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc.
Category: Broadcast Design / Music Videos
Points: 25.0
Fast Ball
Agency: BBH / New York
Client: Google
Category: Websites & Microsites / Branded Games
Points: 25.0
Google Demo Slam
Agency: Google / NY
Client: Google Creative Lab
Category: Websites & Microsites / Self-Promotion
Points: 25.0
The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway
Category: Websites & Microsites / Social Networks/ Community
Points: 25.0
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Interactive Advertising / Other Interactive Media - Campaign
Points: 25.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Online Films And Video / Event or Live Webcast - Single
Points: 25.0
A Girl Story
Agency: StrawberryFrog / New York
Client: Nanhi Kali, K.C. Mahindra Education Trust
Category: Online Films And Video / Public Service/ Non-Profit - Single
Points: 25.0
Nike+ GPS
Agency: R/GA / New York
Client: Nike
Category: Mobile Applications/Sites / Consumer Goods
Points: 25.0
The Wilderness Downtown
Agency: Milk+Koblin / New York
Client: Arcade Fire/Google
Category: Craft / Interface Design
Points: 25.0
YouAreTheTechnology.com
Agency: Nail Communications / Providence
Client: Vibram
Category: Craft / Typography
Points: 25.0
REPLAY Season 1
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade
Category: Television / Specials or one-time screenings
Points: 25.0
Portraits of Braddock
Agency: Wieden+Kennedy / Portland
Client: Levi's Strauss & Co.
Category: Film / Documentaries
Points: 25.0
Movie Mode
Agency: Crispin Porter + Bogusky / Boulder
Client: Best Buy
Category: Branded Applications /
Points: 25.0
Dirty Shorts -- The Prom Date
Agency: Energy BBDO / Chicago
Client: Wrigley -- Orbit
Category: Online Branded Entertainment /
Points: 25.0
Sienna Swagger Wagon Music Video
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc.
Category: Music
Points: 25.0
Hardest Working Person in America
Agency: Creative Artists Agency / Los Angeles
Client: Mitchum
Category: Online Branded Entertainment / Campaign
Points: 25.0
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target
Category: Events and Installations /
Points: 25.0
Real Good Experiment
Agency: mono / minneapolis
Client: Blu Dot
Category: Other Branded Entertainment /
Points: 25.0
Fall/Winter 2010 Be Stupid Manifesto
Agency: Anomaly / New York
Client: Diesel
Category: Collateral / P.O.P and In-store - Single
Points: 15.0
King Pillowcase
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King
Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 15.0
Burma
Agency: JWT / New York
Client: Human Rights Watch
Category: Public Service / Outdoor and Posters - Single
Points: 15.0
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Agency: BBDO / New York
Client: AT&T
Category: Public Service / Television - Campaign
Points: 15.0
Exchange Student
Agency: BBDO / New York
Client: FedEx
Category: Consumer Television / :30/:25 - Single
Points: 15.0
GPS
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance
Category: Consumer Television / :30/:25 - Single
Points: 15.0
Client:
Society of Design
Title:
Dear Bill
Category:
Typography in Design / Single
Award:
2011 Design Best of Show Pencil
Points:
50.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Award:
2011 Interactive Best of Show Pencil
Points:
50.0
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Out Of Home / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Out Of Home / Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Dos Equis
Title:
Dos Equis Radio
Category:
Consumer Radio / Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Questions
Category:
Consumer Television / :30/:25 - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Old Spice NFL
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
REPLAY Season 2
Category:
Branded Content / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
The Force
Category:
Non-Broadcast / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Opposition to Prop 8
Title:
Devin & Glenn
Category:
Non-Broadcast / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Google
Title:
Chrome Speed Tests
Category:
Non-Broadcast / Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
GATORADE REPLAY
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
4th Amendment Wear
Title:
Metallic Ink Underclothes
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smell Like a Man, Man
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
GATORADE REPLAY
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Response Campaign
Category:
Experiential Advertising / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Obeetee Pvt Ltd
Title:
Obeetee Logo
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Diageo/Guinness
Title:
Bold
Category:
Collateral Design / Posters - Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
The Cosmopolitan Hotel of Las Vegas
Title:
The Cosmopolitan Digital Experience
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Saks Fifth Avenue
Title:
The Snowflake & The Bubble
Category:
Outdoor Design / Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
MTV
Title:
MTV Redesign
Category:
Broadcast Design / Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Human Rights Watch
Title:
Burma
Category:
Public Service / Outdoor and Posters - Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
4th Amendment Wear
Title:
Metallic Ink Underclothes
Category:
Industrial Design/Product Design / Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Society of Design
Title:
Dear Bill
Category:
Typography in Design / Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Toyota Motor Sales, Inc.
Title:
Sienna Swagger Wagon Music Video
Category:
Broadcast Design / Music Videos
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Google
Title:
Fast Ball
Category:
Websites & Microsites / Branded Games
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Google Creative Lab
Title:
Google Demo Slam
Category:
Websites & Microsites / Self-Promotion
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
American Recordings/Lost Highway
Title:
The Johnny Cash Project
Category:
Websites & Microsites / Social Networks/ Community
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Nanhi Kali, K.C. Mahindra Education Trust
Title:
A Girl Story
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ GPS
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Arcade Fire/Google
Title:
The Wilderness Downtown
Category:
Craft / Interface Design
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Vibram
Title:
YouAreTheTechnology.com
Category:
Craft / Typography
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
REPLAY Season 1
Category:
Television / Specials or one-time screenings
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Levi's Strauss & Co.
Title:
Portraits of Braddock
Category:
Film / Documentaries
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Best Buy
Title:
Movie Mode
Category:
Branded Applications /
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Wrigley -- Orbit
Title:
Dirty Shorts -- The Prom Date
Category:
Online Branded Entertainment /
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Toyota Motor Sales, Inc.
Title:
Sienna Swagger Wagon Music Video
Category:
Music
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mitchum
Title:
Hardest Working Person in America
Category:
Online Branded Entertainment / Campaign
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Events and Installations /
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Blu Dot
Title:
Real Good Experiment
Category:
Other Branded Entertainment /
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Diesel
Title:
Fall/Winter 2010 Be Stupid Manifesto
Category:
Collateral / P.O.P and In-store - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
King Pillowcase
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Human Rights Watch
Title:
Burma
Category:
Public Service / Outdoor and Posters - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
AT&T
Title:
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Category:
Public Service / Television - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
FedEx
Title:
Exchange Student
Category:
Consumer Television / :30/:25 - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Allstate Insurance
Title:
GPS
Category:
Consumer Television / :30/:25 - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
